Marketing Plan

STAGE 1 -FEASABILITY STUDY

1. VALUE PROPOSITION

2. ALTERNATIVE SOLUTIONS AND COMPETITIVE ANALYSIS

3. SEGMENTATION AND MARKET SIZE

4. BUSINESS MODEL

5. BUSINESS ENVIRONMENT

6. CUSTOMER JORNEY MAP

7. FINANCIAL ASSESSMENT

STAGE 2 -HYPOTHESIS AND EXPERIMENTS

8. PREPARING HYPOTHESIS VERIFICATION
9. CREATING MINIMUM VIABLE PRODUCT
10. VALIDATING PROBLEM-SOLUTION MARKET FIT
11. POSITIONING STATEMENT
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12. TESTING COMMUNICATION AND DISTRUBUTION CHANNELS
13. EVALUATING PROFIT AND GROWTH POTENTIAL
14. DEVELOPING ALTERNATIVE MARKET STRATEGIES

STAGE 3 – FUNDRAISING

15. STARTUP CHALLENGES AND FUNDRAISING PROCESS
16. FUNDRAISING MILESTONES
17. BOOTSTRAPPING OR PLAN B
18. CHOOSING BEST FUNDING SOURCE
19. CREATING FUNDRAISING MATERIAL
20. DETERMINING VALUE OF YOUR STARTUP
21. CONSISTENT TARGETED ACTIONS

STAGE 4 – PRODUCT LAUNCH

22. MYTH OF BIG BOOM LAUNCH
23. BUILDING A STRONG BRAND
24. INDENTIFY CUSTOMER TOUCHPOINTS

25. CRAFT AN IRRESISTABLE OFFER
26. UP-SELL / CROSS-SELL / DOWN SELL
27. ONE PAGE MARKETING PLAN
28. EXECUTE MEASURE LEARN

STAGE 5 – GROWTH HACKING

29. VIRAL LOOP AND KEY METRICS
30. GROWTH ENGINES

31. PROFIT HACKETING
32. ATTRACTING MARGINAL USERS
33. MARKETING MATERIAL FOR VIRAL GROWTH
34. KEY LEVERAGE POINTS AND PARTNERSHIPS
35. MARKETING AUTOMATION STRAEGIES AND TOOLS